The Very Best Way To Commit A Large Amount Of Capital

The majority of people work hard with regard to their cash. Some, conversely, acquire sizable chunks of capital without doing very much to get it. The two sets of men and women possess the capability in order to make their cash benefit them however accomplishing this requires some expertise in investing that the common individual simply doesn’t have. There are many dreadful methods to spend huge chunks of cash — specially when that money was obtained in one lump sum that isn’t very likely to occur yet again. Spending everything on lavish holidays or new motor vehicles is only going to produce a handful of excellent images and a lot of disappointment. An improved approach to invest is Luxury Properties. This is different from normal real estate investments. High end residences, for example all those promoted in Address.Properties, are almost guaranteed to boost in price. An extra advantage is the fact while you are waiting around for the worth to rise, you can reside in the house free of stressing regarding shedding any of the valuation or possible profit such as you’d be operating an extravagance vehicle. Experienced buyers will always be willing to provide assistance to folks who suffer from brand new cash. Nevertheless, the tactics that work well on their behalf might lead to excellent failures for folks who lack a lot of room for risk. By simply surfing around internet sites just like Address Properties, people with lots of dollars to pay can discover a good property that can be a joy to either stay in or offer right after a small amount of time. Real estate brokers specializing in most of these homes can be a important useful resource and they are generally ready to provide More Info to purchasers while they decide how to invest their own completely new prosperity. Though acquiring a great deal of playthings, throwing thrilling functions or even going on adventures may be a thrilling time, that pleasure is definitely temporary. To make sure the money endures, you must spend it in belongings which can be sure to appreciate. As the standard market could possibly have broad shifts, the luxurious market is a lot more secure and guaranteed to result in excellent revenue for people who take the time to choose sensibly.

The Status Of Consumer Electronics Market

The consumer electronics market has got out of the economic crisis, which has large growing potential, and this situation also brings the manufacturers of semiconductors new challenges and opportunities. The consumer electronics market continues to recover; the sales will reach 259 billion US dollars in this year. What is more, this market will keep the growth in the future years.

The products with high value and large quantity, such as the liquid crystal television and players, play an important role on the development of consumer electronics market. The multifunctional chips and other semiconductors are the key of these hot electronic products. Companies are trying to offer the semiconductor chips to the manufacturers of electronic products; therefore, the competition becomes fierce. If a design order is gained by the company, it will have more than one hundred million profits. The companies, which are engaged in the study of ASSP and specific integrated circuit, will gain more profits, because these components are hard to be made and replaced.

The cost to develop the specific chip is becoming higher and higher, which increases from ten million US dollars to twenty million US dollars. Only the big manufacturers are able to afford this development cost, therefore, the small factories will be stroked out. Whether to produce the chips with old techniques or withdraw from the market is a choice for the small companies. Therefore, the experts predict that the strong integration of this industry will happen within five years. Besides, the dispersed market also makes the competition fiercer.

In order to be success in the market of consumer electronic, the manufacturers must keep the cost to design and produce balance. For the chip with large quantity, the low cost of production offsets the high cost of design, but the small factories will miss the next generation of the products because of the high cost of design. The related integrated circuit is SOT263.

Forecast of Auto Electronics Market

The worldwide automotive electronics market is predicted to grow at 9% for a total of $173.7 billion by 2013. Sales for 2008 are estimated at $114.5 billion. Strong growth is estimated in driver assistance, car safety systems, and entertainment while the non-entertainment sector consumer retail, powertrain, and body electronics segments will see different growth rates. According to a new research on the non-entertainment automotive electronics market, the global market of non-entertainment automotive electronics is estimated to touch US$52.1 billion by 2010. The forecast of this growth is estimated to be equally distributed among all product segments and regions. The biggest demand is expected from the emerging markets in Asia and East and Central Europe.

  • The powertrain electronics will continue to dominate and it constitute 32% of the global market in last few years. It will sustain till 2010.
  • The body/chassis electronics will continue to rise at an average growth of 9.4% per year till 2010. During this period, the global market will increase from US$4.0 billion to US$6.3 billion. The manufacturers are looking to enhance the performance and reduce overall system cost, so the trend to fully integrated systems will continue throughout the forecast period.
  • The safety and convenience constitute almost 50% of the global non-entertainment auto electronics market at the current time. It was estimated to be at US$18.5 billion in 2005. Overall safety and convenience accounted for 50.3% of the global market in 2005 at US$18.5 billion. Multiplexing/electrical distribution, body controllers and navigation, all of them are fore casted to grow at a rapid rate till 2010. The navigation market, combined with audio and entertainment will be one of the fastest growing section of the auto electronics market. The driver supporting systems, like night vision, collision avoidance and lane departure warning is also expected to show strong growth.

Toyota Motor Corp. is the undisputed leader in hybrid car manufacturing market. Honda Motor Co. Ltd is at second spot, trying hard to grab some of Toyota’s share. General Motors Corp. dominates in the United States market and has the broadest portfolio in the hybrid market. However it lags far behind in the competition in terms of sales. With the continuous improvement in hybrid technologies and decreasing manufacturing costs, the powertrain segment should experience higher growth.
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Electronics Marketing

Where Is The Electronics Industry

The electronics industry has been in decline over the past decade due to a few reasons:

  • Rising material costs
  • Labour rates
  • Offshore manufacture

As other countries (such as China, India and Mexico) have grown, their standards, quality and equipment have also grown. As business has declined here, the old equipment cannot afford to be upgraded or replaced, resulting in other countries having better quality and production facilities.

Many of the larger manufacturing companies (defense, automotive, rail, oil etc.) have moved manufacture overseas resulting in a steady decline year on year

Is There Anything Left

Despite a decline in business the nation still has pockets of work available, which can be tapped into.

The problem is that these pockets tend to be for smaller projects, smaller batch quantities of electronics subcontract work. This is fine for electronics companies that do short runs, but for most manufacturing companies it is the larger batch quantities that are needed (as they bring more profit).

For the larger companies (that deal with larger batch volumes) a very real problem exists – in that there is not the work available (and the few pieces of bit business that there are may well be already tied up with existing suppliers).

What Are The Choices

Electronic companies need to get aggressive with their marketing in order to pick up the remainder of electronics projects that exist.

Only be aggressively targeting prospects and pushing for meetings and quote opportunities can work be won. A case of he who shouts loudest is the one that is heard.

This can only be done by aggressive marketing:

  • Researching prospects
  • Contacting buyers
  • Booking meetings
  • Requesting quote opportunities
  • Being competitive on price

The sales process does need to come in and come in aggressively. Many electronics companies have been complacent with their marketing over the last decade – hoping that customers will come knocking and offer work to them. This is unfortunately what happens in a booming industry when companies can pick and choose the clients they take on; but in today’s economy beggars cannot be choosers.

Historically a bit part of electronics marketing has been exhibitions and events; whereby electronics companies would showcase themselves and hope that business comes their way. However as the market has changed (and reduced) and more targeted approach is needed.

Best Marketing Advice

The best marketing advice to any electronics firm seeking new business in this economy would be the following:

  • Research prospects – find out who you want to target based on their products
  • Contact the prospects – this involved calling them up to chat/arrange a meeting
  • Push for an opportunity to quote – try to get a piece of the work
  • Ensure your pricing is good and give them a reason to place an order with you

This approach may seem aggressive, but assuming that your competitors are doing this approach you need to also in order to pick up the few pieces of work that remain.

Is Your Electronic Marketing Plan on Target?

Developing a marketing plan is easy… developing a GOOD marketing plan is more challenging. The five most basic tools you will use for electronic marketing are:

  • establishing a website
  • publishing an ezine/newsletter
  • maintaining a blog
  • participating in social networking
  • writing articles
  • keeping in touch

But before you jump in and start making plans, or patting yourself on the back for having all those elements in place, you need to do a little evaluation. Look at your business and determine just where you are, and what you need your marketing efforts to accomplish for you. Start with these questions:

  • Do you need to generate new leads?
  • Do you need to build credibility – that know-like-trust factor?
  • Do you need to concentrate on getting current customers to come back?
  • Do you need to implement a follow-up strategy?
  • Are you ready to take your business to the next level?

The next thing you need to do is consider your target market. Who are they, where are they, and what do they need?

Start by informally sorting all your customers into two or three general categories. You might sort by age, by size of purchase, product, or geographic region – whatever demographic makes sense for your client base and your business.

Next, consider which group is the most profitable for you. And why… do they purchase more frequently, buy larger ticket items, or give more referrals? Identify who is making you most of your money, and then figure out how to reach more of them.

Specifically, try to figure out what problems are unique to that demographic group, problems that you have a solution for. Next, clearly define why you are the best choice among all the competition. And then, imagine what benefits would accrue to those who make use of your solution.

Now you are ready to decide which tools make the most sense for your electronic marketing plan. Which tools will be most effective in helping you accomplish your goal?

A website can either provide a wealth of searchable information for those who are looking, or it can be an online brochure or catalog that details your products and services. Make sure you choose a design and structure that are compatible with your objective.

An electronic newsletter can be a great way to keep your name in front of current and potential clients. Use it to help them see there is a solution to their problem. Or to give them new information. Or to promote special offerings. It is helpful to plan your newsletter out several months in advance.

Use a blog to generate buzz and get feedback. Choose to blog only after careful consideration – it needs to be a sustainable effort. Yes, the Search Engines love seeing new content, but make sure you are willing and able to commit to ongoing regular updates. One strategy is to choose a few basic topics and write several “posts” on each one. Then you will have some back-up to use when you get in a crunch and don’t have time to write fresh content.

Social networking opportunities abound. Choose wisely, make sure you have a strong profile posted, and be helpful to others. It is easy to sign up, but hard to keep up – don’t bite off more than you can chew. Most sites have interest groups you can join, which will increase your exposure and let your personality show through.

Article writing is an amazing strategy that allows you to share what you know with a huge audience. It puts your name out there, helps you develop expert status, and drives traffic to your website.

And finally, you have to follow up. Make sure you have a strategy in place to follow-up with your contacts and regular customers. Particularly in a challenging economy when so many companies are failing, make it a point to let everyone know you are alive and well. Following up helps develop relationships because it is personal and thoughtful.

Remember, your electronic marketing plan is an investment, not a hobby. You may invest more time than money in it, but you still need to make careful plans and follow through.

An Insight in to Japanese Consumer Electronics Market

Over the past few years, the global consumer electronics industry has witnessed a phenomenal growth. It can be attributed to the increasing effect of state of the art electronic devices in the market. The Asia Pacific region is the market leader in consumer electronics and more of this credit goes to the Japanese companies, which are known worldwide for their innovations and quality. The world famous brands like Sony, Panasonic and Matsushita are owned by the Japanese companies.

The total revenue generated by the consumer electronics market consists the sale of audio, video, and games console products. The video section consists of camcorders, digital cameras, CRT and flat-panel television sets, videocassette and DVD players and recorders, and set-top boxes. The audio section includes MP3 recorders and players, personal stereos, radios, hi-fi systems, cassettes, CDs, and minidisc. Gaming consoles includes all hand-held and plug-in consoles.

In a survey, conducted by the Japan’s Ministry of Internal Affairs and Communications (MIC), the consumer electronics market is estimated to grow to 11 trillion yen by 2010. It is more than quadruple the value of 2004. One of the main highlights of this survey is an emphasis on the convergence of communication and entertainment electronics. This trend is already spreading rapidly, the government views this as a major shift in the consumer electronics industry.

The MIC defines the consumer electronics market to include the following areas:

* Appliance market: Digital consumer electronics like TV, washing machine, PC, modems, etc.

* Service content market: Content like entertainment information on movies, drama, etc. Services like distance learning (tele-education), security services, etc.

* Network platform market: Networks, including ADSL, cable Internet, fiber-optic cables, etc.

Future Prospects

The consumer electronics industry is expecting the integration of entertainment and communication electronics in coming years. The companies aim at providing advanced services to help consumers achieve more convenience in their daily activities. It can be achieved by offering networking consumer electronics in the home market.

The home security systems is expected to enter in the consumer electronics market. It can help monitor fires or break-ins and report them to nearby fire stations. Consumers could be able to control appliances in home from their personal digital assistant (PDA) or mobile phones. While departing the home, you can turn on the security system while turning off all consumer electronics. On the way back to home from work, a person would be able to start a bath or begin warming up the house.

Social WiFi Technology, How Automotive Dealerships Use Mobile Marketing to Reach More Local Buyers!

Social WiFi Technology

Helps Automotive Dealerships Close Deals

Mobile marketing made easier with Social WiFi technology. Immediately reach mobile buyers to sell and promote big ticket items like Cars & Trucks to mobile users when they step on your lot before they search your competition.

We have found that dealerships utilizing mobile communication tools are improving the mobile user experience leading to a proven increased ROI.

Potential customers who visit your showroom, service department and dealership lot are the ideal audience for delivering a social marketing messages through social WiFi connections, This method of mobile marketing could make the difference between just looking or buying.

Repeat customers will be more receptive to targeted mobile messages that are designed to encourage purchasing the latest model or benefiting from special dealer offers for new cars, services and parts.

Mobile users are searching and buying big ticket items like Cars & Trucks. Dealerships adopting mobile user technology such as social WiFi hotspots are improving the mobile user experience to increased sales.

Social WiFi Vs. Free WiFi?

A typical WiFi internet connection is located at the dealership, paid monthly for limited bandwidth access, limited control, private or public access. The dealership has limited knowledge who’s logged on/off and for how long, this could be costing the dealership even more money monthly.

A social WiFi hotspot is a WiFi bridge that allows public users access to the internet. Mobile user give permission, sign on with a social media account in exchange for sharing dealership promotions or marketing pages. The dealership marketing department controls the mobile experience, such as length of user time on line, and types of car or truck promotions users purchase, helping the dealership turn the WiFi service into a profitable mobile marketing machine.

Dealership Benefits

This mobile marketing technology helps potential buyers visiting the showroom, service department or parking area surrounding the building direct access to immediate automotive promotions, discounts, overstocked inventory before buyers begin searching the internet for comparative pricing and models. Social WiFi could make the difference between ‘just looking’ and buying.

Mobile Marketing solves two problems for automotive dealerships

  1. Keeps the mobile customers engaged in your dealership before searching competition.
  2. A Mobile opportunity to promote your brand, special offers and capture mobile user contact information

Mobile users look for social WiFi locations to get free internet access while they wait for service, shop or buy. Now the dealership is in control, targeting,. engaging and promoting purchasing opportunities.

Today people routinely use Internet research to compare offers while considering a large purchase. This activity is often overlooked by retailers, most businesses are concerned by the possibility of losing a sale to a website business. What if your social WiFi hotspot could create new ways to communicate directly to your mobile buyers instantly:

How Social Mobile Marketing Works:

  • Directs mobile users to a web page dedicated to helping people buy cars.
  • Captures user contact details and demographic data.
  • Captures details about people looking around the dealership, even when your offices are closed!
  • Communicates with potential buyer with marketing messages, such as 0% financing or free test drives and daily promotions.
  • Follow-up communications to retarget mobile users for days, weeks and months after they visited.
  • Turn an unproductive 10 minutes in your waiting areas into a valuable lead, new car promotion or service appointment
  • Get mobile users to ‘Like’ your automotive Facebook promotion page

Automotive dealerships should be using mobile marketing tools and technologies now as a competitave advantage.

How to install social WiFi hotspots

Installing the technology in your dealership is as easy as an oil change.

You usually receive a specially configured social WiFi router, which plugs into your existing WiFi connection. Make sure you receive “Free WiFi” window or wall stickers and promotional cards to promote your social WiFi to mobile users.

Mobile WiFi hotspot costs less than a few spark plugs per month. Offering the service provides a huge upside for increasing foot traffic and revenues.

Mobile WiFi Coverage

Most indoor areas of car dealerships can be covered by just one social WiFi router, keeping costs to a minimum. Larger buildings, car lots and multi-level locations may require additional coverage.

Ask questions, there are many cost-effective solutions that do not require expensive cabling.

Don’t wait on the automotive industry experts or advertising agencies to get started. You should be telling them to add the service immediately.

This is your competitive edge right now, you must be offering mobile solutions to mobile users. Social WiFi is a game changer for your auto dealership! Mobile customers expect a great mobile experience, otherwise they move on quickly to those that do. Make it work for your dealership!

Social WiFi technology will generate more leads and direct sales for dealerships than social media. A mobile lead generation service that will change the auto industry in every local market world wide.